11 Common Misconceptions About Branding

“A product can be quickly outdated, but a successful brand is timeless.”

What makes a successful business? The fastest answer would be – the product or service you offer!

Well, not quite right…

While the product or service is a crucial key for a business to run, but there is something more to it. You can be the best consultant or service provider the world ever saw and no one would come knocking at your door. The answer to that problem is branding! The way people perceive your business can often be more important than the things you offer! Despite that, not a lot of people see that. In this article, I will tell you the most common misconceptions about branding you need to know.

We don’t need to be special, Let’s fit everyone:
Every business needs a USP to stand out. If your business doesn’t have any USP, how you going to decide the tone and things while marketing your business. Let me make it more simple for you, When we see a logo of Mcdonald’s the very first thing comes in our mind is “Burgers”. You know why? Because that’s their USP, that makes them stand out from other fast-food chains. So, before marketing your business, you need to figure out what’s your or your business’s USP.

Branding is just a name and logo:
Logo, the name of your business is a part of your branding, but branding is much more than a name or a logo. Branding is all about the feelings, features, and emotions associated with your company. Let’s take the example of the “Liverpool Football Club”. We all are very well aware of LFC, the fans of LFC have an emotional attachment with it, that’s made the Liverpool Football club so popular among all the football fan across the world.

Customers only care about product / service:
Actually, customers care a lot about choosing a brand that appeals to them and are able to connect with. A stuntman or a fan of extreme sports are more likely to pick a Red Bull energy drink over, for example, a Monster. That’s because Red Bull promotes themselves among these groups of people. Or, imagine walking into a drugstore looking for toothpaste. Which one are you more likely to pick? The one you saw an advertisement of (it showed footage of smiling people with perfectly white teeth) or some other random paste you’ve never heard about.

Well, obviously the first one! According to Malcolm Gladwell: “Buyers make most decisions by relying on their two-second first impressions based on stored memories, images and feelings” (Gladwell, The Power of Thinking Without Thinking) – that means, an advertisement you saw some time ago is now embedded in your brain and will impact your choices! No matter how good the other toothpaste is, or how bad the first one might be, you will most likely choose the one you are familiar with. Read more…

OVERVIEW: WHERE TO GET AN ABORTION?

But does that mean, being a woman is a curse in this world? The answer is a straight NO!

Women are among the best and thrilling creatures alive on the earth due to one of the most important abilities they possess. The ability to give birth to a new human being to this land. Though, this ability can evolve into a curse, if the pregnancy is unwanted and unplanned.

As humans being a social animal, there are several norms set by the ancestors which have taken a different approach in this new way of the world. These rigid and patriarchal norms are orthodoxy in the given time and require an absolute change. A woman can only give birth to a child if she desires because of the basic motive of her nurturing the child lifetime.

Though, this is possible for a happily married woman. Yet, what if the cause of pregnancy is some unfortunate event? What if the pregnancy is a result of failed pills or condoms? What if early pregnancy is due to a lack of sex education? There are a lot of reasons a woman can fall into this natural phase.

The complication arises when one is limiting herself for an unwanted pregnancy due to the typical norms and conditions of society. In India, abortion is legal. The law permits abortion for any circumstances that fall under the predetermined ones. The existing circumstances in which one can go for abortion in India are as follows:

If the pregnancy is due to unfortunate situations. (Rape, sexual assault, and so on)
If the pregnancy is due to failed contraceptives.
If the pregnancy has a substantial risk for continuing the pregnancy to the child as well as the soon-to-be-mother.
If the pregnancy can lead to a major drawback to the woman involved.
Due to the reason of considering abortion as a taboo in several parts of India, the complications tend to rise as the information about abortion hospitals in India and several things pertaining to it comes to a halt. And still, the question remains. “Where to get an abortion?”

There are very few officially stated medical institutes that provide abortions despite the personal opinion of the doctor. The opinion of the doctor is secondary as compared to the woman bearing a child, and the major flaw of the system is that medical practitioners contribute to the norms of the society neglecting the facts of reality grounds of the women involved.

Medical support should be used to eradicate problems rather than creating more. Yet, this flaw has generated a rise in illegal practices of abortion vividly in India. The stage of early pregnancy abortion is also considered to be the utmost shame a girl can go through. The highly recorded illegal abortion in India is the early pregnancy abortion. This rise of illegal practices has several heinous counter-reactions to the girl involved.

And this needs to stop! In the 21st century, a woman or a girl does not require to shy away from standing for herself before the orthodox norms. So, here we are introducing you to one of the safest medically legal abortion centres in India where you can avail of all the requirements feasible.

Vardaan hospital is one of the safest medical institutions for an early pregnancy abortion or any unwanted abortions. Here, the patient is given all the treatments and support possible for her well-being under the consent of her parents or guardians. If the girl is willingly desiring to keep the child at her teenage phase, Vardaan hospital has services for that as well. Such as

Balancing pregnancy with school and relationships.
Healthy habits during pregnancy.
Talking to loved ones about pregnancy.
Motherhood.
New-born care.
The change begins with one individual. And if this article reaches even a single person, we count it as our success. So, the next time someone around asks you, “Where to get an abortion?” you know the answer well and good.

5 Reasons to Use a Budgeting App to Manage Your Finances.

Budgeting your finances is one of the most significant things that you can do in your day-to-day life. It is very important to know how much you are spending in a different mode. Monitoring your expenses is very important to know how you spend them. The Finance App Developer has designed and created various kinds of finance app to track your financial status.

Do you know managing money for your monthly earning is an art and very few people are aware of it? Money plays a vital role in everyone’s life because we work somewhere to fulfill our desire. Everyone should have a fixed budget to spend in a month because without one, it’s easy to spend too much. If you are spending too much money and crossing your finances, budgeting may cause an issue on the month’s end.

It may cause leaving you with nothing to save or struggling to cover your monthly bills at the end of the month. The best way to build a budget and keep track of their finances is to use a budgeting app. Most knowledgeable people are using a budget application to track their personal and family expenses. App developer for various companies has built dozens of finance apps to deal wisely with your expenditure. You can use these financial apps to follow your spending, view your recurring expenses, and help to manage your money. Because of modern technology, can use a mobile application that will permit you to do various tasks.

Follow these five reasons you require budgeting your money, using a budgeting app:

Real-time monitoring in One Platform

The financial app will help you monitor your account on one platform because we have to manage a lot of financial accounts. You might have a saving account at a bank, an account for a contingency fund in another bank, a share trading account with a brokerage house, and few other accounts.

Even people manage various debit and credit cards. You might have half a dozen or even more accounts to monitor, and practically it is not possible to manage them.

You would need to log in to three or four different sites to view all of your accounts if you wanted to check your balances. Now understand the advantages of the budgeting app. The budgeting app is the best software to manage finances.

Budgeting apps haul all the information from each of your accounts and aggregate that information on one dashboard. Clicking on one button to open the app and get real-time balance information for all of your bank, investment, and credit card accounts. Therefore, in your day-to-day activity, this financial app will play a fundamental role.

Offer domination over your money

A budget is a way of being premeditated about the path you spend and save your hard-earned money.

Our parents say about budgeting that you command over your money. Don’t make a situation when your money controls you. A budget saves you from debt if you overspend and keeps you stress-free. It also helps you to decide if you want to sacrifice minor spending like purchasing tea every day in exchange for a long-term benefit.

Planning for long- term goal

A budget helps you evaluate your long-term goals and work towards them. An improper expenditure throughout your life will make you empty-handed in the long run, therefore save your money for enormous assets like a house, children’s education, and for a foreign trip. Without proper budgeting and saving, you can’t do anything in your entire life.

Even avoid useless expenditures like dining in a magnificent hotel, taking liquor with your friend, and smoking. These things will waste your money. You can also use the financial app to track progress in your account; even they will track your entire net worth.

Save money for emergencies

Your budget must have an emergency fund that comprises at least eight to twelve months’ worth of living expenses. This extra saved money will save you in any adverse condition of your life and don’t spiral you into the depths of debt after a life crisis.

Make sure you don’t dump most of your salary into your emergency fund right away. Yes, I agree, it will take time to save up to four to eight months. Build your realistic budget, set a genuine target, and start with small savings. You may save with any mutual fund.

To build a wealth

Once you have fulfilled your debt issues, you will be now in a better position than before. As your savings and investments build, you will be now capable of generating a passive income. This will become a good amount in the coming days. A saved amount in your bank will generate interest as another source of income.

Budgeting your finances is one of the most significant things that you can do in your day-to-day life. It is very important to know how much you are spending in a different mode. Monitoring your expenses is very important to know how you spend them. The finance app developer has designed and created various kinds of finance app to track your financial status.

Do you know managing money for your monthly earning is an art and very few people are aware of it? Money plays a vital role in everyone’s life because we work somewhere to fulfill our desire. Everyone should have a fixed budget to spend in a month because without one, it’s easy to spend too much. If you are spending too much money and crossing your finances, budgeting may cause an issue on the month’s end.

It may cause leaving you with nothing to save or struggling to cover your monthly bills at the end of the month. The best way to build a budget and keep track of their finances is to use a budgeting app. Most knowledgeable people are using a budget application to track their personal and family expenses. App developer for various companies has built dozens of finance apps to deal wisely with your expenditure. You can use these financial apps to follow your spending, view your recurring expenses, and help to manage your money. Because of modern technology, can use a mobile application that will permit you to do various tasks.

Follow these five reasons you require budgeting your money, using a budgeting app:

Real-time monitoring in One Platform

The financial app will help you monitor your account on one platform because we have to manage a lot of financial accounts. You might have a saving account at a bank, an account for a contingency fund in another bank, a share trading account with a brokerage house, and few other accounts.

Even people manage various debit and credit cards. You might have half a dozen or even more accounts to monitor, and practically it is not possible to manage them.

You would need to log in to three or four different sites to view all of your accounts if you wanted to check your balances. Now understand the advantages of the budgeting app. The budgeting app is the best software to manage finances.

Budgeting apps haul all the information from each of your accounts and aggregate that information on one dashboard. Clicking on one button to open the app and get real-time balance information for all of your bank, investment, and credit card accounts. Therefore, in your day-to-day activity, this financial app will play a fundamental role.

Offer domination over your money

A budget is a way of being premeditated about the path you spend and save your hard-earned money.

Our parents say about budgeting that you command over your money. Don’t make a situation when your money controls you. A budget saves you from debt if you overspend and keeps you stress-free. It also helps you to decide if you want to sacrifice minor spending like purchasing tea every day in exchange for a long-term benefit.

Planning for long- term goal

A budget helps you evaluate your long-term goals and work towards them. An improper expenditure throughout your life will make you empty-handed in the long run, therefore save your money for enormous assets like a house, children’s education, and for a foreign trip. Without proper budgeting and saving, you can’t do anything in your entire life.

Even avoid useless expenditures like dining in a magnificent hotel, taking liquor with your friend, and smoking. These things will waste your money. You can also use the financial app to track progress in your account; even they will track your entire net worth.

Save money for emergencies

Your budget must have an emergency fund that comprises at least eight to twelve months’ worth of living expenses. This extra saved money will save you in any adverse condition of your life and don’t spiral you into the depths of debt after a life crisis.

Make sure you don’t dump most of your salary into your emergency fund right away. Yes, I agree, it will take time to save up to four to eight months. Build your realistic budget, set a genuine target, and start with small savings. You may save with any mutual fund.

To build a wealth

Once you have fulfilled your debt issues, you will be now in a better position than before. As your savings and investments build, you will be now capable of generating a passive income. This will become a good amount in the coming days. A saved amount in your bank will generate interest as another source of income.